Packaging with a bow for Amaretti Virginia
What if packaging was not only functional but also beautiful? This was the challenge that Amaretti Virginia posed to Faenza Group.
A historic brand of confectionery art, known for the production of the famous soft Amaretti biscuits, the company commissioned the creation of a customised food pack with a bow, the latter made from the same type of cardboard used for the entire pack.
Not an easy challenge from a technical point of view, but one that gave the packaged product a renewed “specialness”.
An authentic piece of tailoring that led to the printing of four different formats for the two brands: Amaretti Virginia with four colours and Rossella with two. All of it completed with a matte water-based coating.