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Champagne Lallier

Faenza Group for Lallier: drinking well via a brochure

A simple but extremely elegant communication tool for an important client. It is the brochure that Faenza Group has created for the launch of the Champagne Lallier family, the maison of Aÿ that recently became part of the Campari Group, thus strengthening its presence in the high-end Ho.re.ca. channel.

It is precisely to national and international buyers that this editorial product is destined. It has been studied down to the smallest detail to embody the spirit of the brand: made with precious paper for the cover and interior, the offset printing technique also included the use of two different Pantone gold shades, in addition to the protective coating and screen printing on the cover to obtain a thick texture, all enhanced by Singer sewn binding.

 

A brochure coordinated with the labels

The paper, ennobling and design choices aim to create an image that is coordinated with the entire line of labels, both in terms of distinctive graphic signs and finishes. Details that make the difference and that serve Lallier’s mission: to share the art of drinking well.

The brochure produced by Faenza Group for Lallier measures 23 x 29.7 cm closed and 46 x 29.7 cm open.

The raw-cut cover is made of 360 gsm Ispira Nero Mistero pulp-coloured paper, with glossy white screen printing for the central logo on the front and back cover, plus glossy UV texture printing.

The interior is made up of a quarter in GSK extra white 90 gsm paper, printed in 2/0 colours (black + Pantone 4685 for the texture) and 5 quarters (20 pages) in Symbol Freelife Satin 170 90 gsm paper printed in 6/6 colours (four-colour + 2 gold colours, Pantone 10356 C and Pantone 10340 C, one light background for the black and white photos and one heavier for the texts).

All finished in neutral acrylic protective varnish. The box is black saddle-stitched Singer sewn.