What is a mag or magazine?
Of course, today we could define it as a means of communication that is not really typical of the “Internet format”, but why are they still printed and produced?
The answer lies in the fact that the reader still buys them, browses them, “hears” them and reads them when they want to go deeper into a subject or simply just to relax and stimulate their senses by means other than the Internet.
As a matter of fact, today, publishers’ guidelines are based on both the quality and originality of the contents as well as the materials and finishing touches of the magazine.
Just as an “alternative” to the web, paper can satisfy the sense of touch that more or less unconsciously impacts our mind, making us live sensory experiences far superior to those we could feel holding a tablet and reading a screen animated by video content, for example.
For this reason, the consistency of the materials on which the magazine will be printed become the distinctive element creating the difference between one header and another, as well as the numerous finishes that the Faenza Group can offer.
With Faenza Group, you don’t have to worry about your mag or magazine not having enough of a presence online – thanks to the augmented reality technology developed by Hype Farm – the group’s company specialised in web-based communication strategies – we will create a savvy and profitable relationship with the Internet.